Transforming Filipino lives through data-driven digital experiences
We do this by developing an interconnected digital universe that seamlessly connects individuals and businesses to an ever-expansive wealth of opportunities.
Backed by investments from PLDT, Meralco, and Metro Pacific Investments Corporation, and powered by synergies across the MVP Group of Companies, we harness the combined power of data and technology to propel generational progress in the Philippines.
Derived from the Filipino words “kaya na” meaning “now we can”, our name represents what we stand for: Filipino empowerment.
We are here to usher in a world where every Filipino has access to the tools they need to realize their dreams.
Whether it's creating a seamless platform for customers to manage their homes, building a unified digital ecosystem to unlock business growth, or harnessing data to increase accessibility to financial opportunities for every Filipino.
The improbable, now made possible.
Our aspirations
At the heart of Káyana is a commitment to creating a positive and lasting impact for individuals, businesses, and the nation as a whole.
This vision is grounded in our 3-pillar approach:
Better life
Empowering every Filipino with accessible digital solutions that elevate and enrich their everyday.
Better together
Driving business growth with a digital ecosystem, enhancing access and opportunities.
Better nation
Advancing the nation’s digital transformation to foster generational progress for all Filipinos.
"Imagine a world where our networks become a platform for innovation, not just conduits for data but ecosystems that enable new industries, new products, new services, and new ways of life."
Manny V. Pangilinan
Chairman and Group CEO
Our core enablers
The 3 foundations of our digital ecosystem
Data + Gen AI
Advanced analytics and AI to drive smarter decisions, optimize operations and elevate customer experience.
Payments
Fast and secure payment solutions that unify fund sources into a single, efficient transaction flow.
Identity
Seamless identity resolution to enhance user trust and access across digital platforms.
Our offerings
Data-driven solutions enabled by our capabilities
Customer 360
A single view of customer interactions across brands, enabling personalized offers & experiences.
Digital concierge
AI-powered assistant for personalized service, recommendations and support.
Connected household
A unified platform for managing household bills & expenses from anywhere in the world.
Credit score
Increasing access to financial opportunities with personalized credit scoring.
What can Káyana do for your business?
With us, you'll gain access to a dynamic digital ecosystem that connects you to valuable partnership opportunities. Our data-driven services empower you to unlock deeper customer insights, engage the right audience, amplify your media impact, and explore new markets.
If you're in the business of Data, Gen AI, payments, or identity management, we'd love to show you how we can harness each other's strengths.
See what the world is saying about Káyana
Our leaders
Manuel V. Pangilinan
Chairman & CEO
Victorico P. Vargas
President
Patricio S. Pineda III
Chief Operating Officer
Rocky D. Bacani
Chief Technology Officer
Our values
Accelerating the Philippines’ digital transformation takes more than talent. It takes principles and core beliefs that guide our
motivations, decisions, and innovations.
Empowerment
Empowering Filipinos with everyday solutions to make informed decisions and realize their full potential.
Purpose
Every innovation aims to drive progress for all Filipinos though data and technology.
Innovation
We spark transformative solutions that help Filipinos thrive in the digital age.
Collaboration
We create spaces where partners can empower each other and thrive together for the good of all.
We need your bestyour best to bring out ours
We're only as good as the talent that we have. If you're a professional who shares our vision, we'd love to hear how we can make you a part of our team.
Join us